The people behind the source
Adsource is led by two founders united by a belief that powerful ideas can transform brands, businesses and culture.
Strategy sets the direction. Creativity makes it impossible to ignore.
Founder & CEO
Keith Kadira is the Founder and CEO of Adsource Creative Group. He leads the agency's strategic direction, business growth and client relationships, ensuring that every engagement is built around a clear commercial objective and a powerful central idea.
Leadership focus
- Agency Strategy
- Business Growth
- Client Partnerships
- Brand Direction
“Great creative work begins with a clear understanding of where the business needs to go.”
Co-Founder & Creative Director
Brian Madhina is the Co-Founder and Creative Director of Adsource Creative Group. He leads the agency's creative vision, shaping ideas across branding, advertising, digital experiences and integrated campaigns to ensure that every expression is distinctive, relevant and effective.
Leadership focus
- Creative Direction
- Brand Strategy
- Campaign Development
- Digital Experiences
“The goal is not simply to make something attractive. It is to create an idea people cannot ignore.”
Shared leadership
Strategy and creativity, working from the same source.
Keith and Brian lead Adsource through a shared approach: understand the business challenge, identify the central strategic idea and express it through creative work that earns attention and drives action.
Keith's focus
Direction, growth and partnerships
The Source Idea
Brian's focus
Ideas, expression and creative execution
Growing team
Built by founders. Growing through talent.
Adsource brings together strategists, designers, writers, media thinkers, producers and digital specialists around each challenge. As the agency grows, this page will introduce more of the people shaping the work.
Work with us
Work directly with the people leading the work.
Tell us what you are building, changing or trying to grow. Let's find the idea that moves it forward.